7-Eleven Japan's Viral 'Chocotto Gumi Shine Muscat' Chocolate Gummy
It is a premium private-label snack from 7-Eleven Japan featuring chewy Shine Muscat gummies coated in smooth milk chocolate.
What is this trend?
The 'Chocotto Gumi Shine Muscat' is a popular snack sold at 7-Eleven stores in Japan. It features a bright green, high-quality Shine Muscat flavored gummy center that is encased in a layer of milk chocolate. The video shows the satisfying cross-section of the gummy and experiments with melting it to show the gooey texture of the chocolate and fruit center.
Why the hype?
People are obsessed with this snack because of its incredible value-to-quality ratio, originally priced at just 108 yen. The contrast between the rich chocolate and the refreshing, aromatic muscat gummy creates an addictive flavor profile. Despite a recent price increase to 152 yen mentioned in the video, its high quality makes it a mandatory purchase for both locals and tourists.
Where is it spreading right now?
This video has garnered over 8.5 million views, reflecting its status as a cult favorite in Japan. It has become a staple recommendation in social media 'Japan Travel Haul' lists, leading to frequent sell-outs at 7-Eleven locations across the country.
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