Wait, That's Not a Bath Towel: The Viral Rolled 'Crepe Towel Cake' Mukbang Craze
Thin, chewy crepe sheets wrapped around whipped cream and fresh fruit to look identical to a folded hotel towel.
What is this trend?
The "Towel Cake" (Sugeon Cake) is a dessert made by dusting a soft, textured crepe sheet with cocoa, matcha, or strawberry powder and rolling it tightly around a thick core of fresh cream and fruit so it looks just like a rolled bath towel.
Why the hype?
Viewers do a double-take during the first two seconds of the video when someone takes a giant bite out of what looks like a fabric towel—only for it to cut open like a cloud-soft cream roll.
Where is it spreading right now?
After blowing up on Korean mukbang channels and launching in convenience stores, cafés in Tokyo and Asian bakeries in the US are rolling out their own pastel towel cakes.
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