The Giant Bag-Shaped 'Jacquemus Seoul Pop-up Store' in Seongsu
A giant white bag-shaped Jacquemus pop-up store appeared on Yeonmujang-gil in Seongsu-dong featuring a cafe and flower shop.
What is this trend?
This is the Jacquemus 'Le Café Fleurs' pop-up store located on Yeonmujang-gil in Seongsu-dong. It features a giant, soft exterior shaped like the brand's signature Le Bambino bag, and inside, customers can experience a unique flower shop and cafe space alongside the latest collections.
Why the hype?
The overwhelming size of the bag-shaped building makes it stand out from afar, serving as an irresistible photo spot for visitors. The aesthetic experience of receiving white Lisianthus bouquets wrapped in Jacquemus-branded paper and enjoying drinks with custom cup holders has captured the attention of Gen Z trendsetters.
Where is it spreading right now?
The pop-up has quickly become a must-visit destination in Seongsu, gaining significant traction on social media with over 13,000 views on this short video alone. People are flocking to see the impressive facade and purchase limited-edition items like the Le Chiquito bags and branded accessories.
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